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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

How to promote Indian handlooms as a brand and to ensure quality products to the consumers?
Start Date :
Feb 13, 2015
Last Date :
Mar 11, 2015
00:00 AM IST (GMT +5.30 Hrs)
Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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Showing 700 Submission(s)
sai naresh krishna
sai naresh krishna 11 years 3 months ago
handlooms are marketed through e-commerce sites and international platform should given and every NRI should wear handloom dress once in week it attract foreigners and platform created for sale.
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Utasav Mewada
Utasav Mewada 11 years 3 months ago
As nid do more n more students and young designer should be brought on one plateform but socio-bussines website.this will encourage use of handloom product and let them to make and sell things with larger quantity
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Sangeetha P Raj
Sangeetha P Raj 11 years 3 months ago
We need to enlist well known designers to design western clothes and furnishings using Indian handlooms and market internationally . We should ask international celebrities to be brand ambassadors of Indian handlooms.
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Brajesh Patnaik
Brajesh Patnaik 11 years 3 months ago
Indian handlooms should be popularized by producing them on a large scale by the weavers, it should also have a trust mark to show that it is made in India and is handspun, it should be exported at a large scale (much more than the power looms) and powerloom clothes should be reduced and they should be producing more and more handspun khadi clothes instead.
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Bijjam Pranay Vamshidhar Reddy
Bijjam Pranay Vamshidhar Reddy 11 years 3 months ago
First declare these handlooms as smallscale industry thus bann the permissions to the new textile industries.By doing this we can develop more handloom& powerloom weavers aswell as smallscale industry.And they will also be intrested to make a fine fabrics and more number of fabrics in quantity.And more number of people will be intrested in this field and there will be more production. And government can fecilitate them and make them into groups and provide them all the neccessary things.
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manas ranjan maharana
manas ranjan maharana 11 years 3 months ago
The actual workmen who make the clothes should get the actual price of the handloom.there must be a system in which citizen can directly reach the bukar by website select the goods pay the price and indian post should deliver the product in time.as post office is in every corner in the country.The bunker can just post at the nearby post office and the product should be delivered with zero deffect.
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sanjay puranik
sanjay puranik 11 years 3 months ago
1. First of all trained more and more peoples for hand loom work. Today hand loom is limited to very few traditionally working peoples in this profession. 2. Training will provide them job opportunities. Encourage them to use "make in india" brand for popular products. 3. Hand loom products is bit expensive today. With more peoples trained, production will be more and accordingly cost will be less. 4. Variety of products other than just sarees like, slacks, kurtas, dupatta, payjama, dhoti make.
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