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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :

Feb 13, 2015

Last Date :

Mar 11, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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Maramraju Srikanyaka 11 years 3 months ago

Encourage Students, Youth, Young Designers and Help in technology up gradation for Handloom weavers Conduct Indian Handloom Fairs in INDIA and Abroad and attract people by our designs Good Marketing or promos of INDIAN handloom’s using Social network Good offers initially this will attract people and people come to know its benefits and try to accept and buy more

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abhijit sarangi 11 years 3 months ago

there Should be good marketing for SAMBALPURI saree and dress materials. Those are nice to ware and also looks trendy. Those will fit for all age people.So, please Modi Sir help to grow the sambalpuri industry.

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NAGENDRAGIRI N 11 years 3 months ago

Better way to produce good output of Indian handlooms sale is bringing up all the product in under one brand-hood ie: by branding the products on our own with certain standard of quality.

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Manoj Kanani 11 years 3 months ago

In first place, Handloom weavers need fiscal help and technology upgradation. The fabric can be branded and promoted for select segments. For example, its man-made. So, there is an element of devotion and interest in the making it. So, the end-product can be promoted for the Divine vastram of God in various temple trusts in India. It can be showcased as icon of being Indian and make a cause for the promoting it. It can be made cost-efficient by mass-employment and making large production..Sales

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Abhinav Tak 11 years 3 months ago

sir jis tarah ham tourism ko badhava dene ke lia bollywood stars ka use kia vaise har ek state apna apna traditional handloom ko vigyapan ke sath logo ke samne rakia aur jyada se jyada

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Aditya Kulkarni 11 years 3 months ago

Make it tax free. Promote it, marketing. Give sales target. Ensure modernization in it. In short take any ecommerce as well as big market brand and try to compare with it and take according actions.

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Sasanka Sekhar Sahu 11 years 3 months ago

If all or some of the handloom products/societies are converted to organic products then there will be double benefit. 1st is the coloring workers will be more healthy, 2nd is the healthconcios and wealthy people will be attracted to use the products. We should start from the commonly used products like bedsheets and then moove on to the highly skillfull products.

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Smita Khade 11 years 3 months ago

We want to build up our Handloom reputation in the world. first step to make sure people see our brand. so we started advertisement in prominent and easy to find locations where people see our brand.Social media is obviously a great tool for branding. Using the sites for straightforward promotional messages and share information to our brand. Print ads in magazines, newspapers, coupon books, trade journals and industry magazines. Choose print media that are suited to our brand.

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VATSRAJ_1 11 years 3 months ago

School or college me ek din tay karke sabko aise kapade compulsory pahen k ana hoga.or ye online mangva sakte he jo bharat sarkar bechegi or uspe 10 ya 20 rs jyada leke vo jyada Vale paise ganga suddhikaran or betiyo ki padai k liye use hoge taki desvalo ko bi bharat ki pragati me participate karne ka moka mile

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Hirday Kathuria 11 years 3 months ago

In school there should be compulsory uniform for techers as Khadi. It should be sold on internet websites such as amazon.in. There should be a brand ambasdor for these Khadi clothes. TV advertisements should be given for encouraging the use of Khadi clothes

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