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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

How to promote Indian handlooms as a brand and to ensure quality products to the consumers?
Start Date :
Feb 13, 2015
Last Date :
Mar 11, 2015
00:00 AM IST (GMT +5.30 Hrs)
Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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Showing 700 Submission(s)
Radha
Radha 11 years 3 months ago
I think to promote Indian Handloom as a brand first we come with platform in our own country and then at small level we can establish small manufacturing unit in other neighbour countries like Afghanistan, and we can also look towards African rural countries and some of European countries like Greece, Poland,Rome etc where once we were sharing our traditions in old days. Bangladesh, Nepal already have their blueprint in international market so stay away from them on this particular business
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Radha
Radha 11 years 3 months ago
If we can create market for it some Europe countries , African countries and some other under developed countries . If we can capture that market with our economical range price I think we can create brand for Indian Handloom. Only thing is there is big instability going on in those countries.In history we were having same trade relations with those countries and that potential we can tap it again.
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RAMAVARMA PARAMESWARAN
RAMAVARMA PARAMESWARAN 11 years 3 months ago
Bharatham is a tropical country, where the consideration of weather should be taken into account, for the people's wearing apparel. Cotton fabrics are most suitable for every one. This to be brought to the notice of all citizens, and encourage to use khadi, handloom dresses.A all driven publicity is essential, Central and state governments should put maximum effort in this regard, educate the public in this regard is the only solution.
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Naresh Vasdani
Naresh Vasdani 11 years 3 months ago
Following few suggestions would help uplifting handloom houses in India (1) All handloom houses in India must be integrated / connected through computers (2) All State governments & Central government should issue coupons equivalent 2% of their employees and deduct the said amount from their salaries (3) These employees and redeem these coupons in any of the handloom house across India (4) Employees would not mind to take 2% of their salary as coupons in National Interest
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Anita Yadav
Anita Yadav 11 years 3 months ago
I think all the factors should be analyzed and remove which abandon the promotion of handlooms and keep the most of people away from it..in terms of quality, rates, looks and usability. Youth is trend setter and if handlooms industries can attract them and convince them that they can be more stylish and more comfortable by using handlooms products...they will definitely adapt it...
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Kasi Viswanathan
Kasi Viswanathan 11 years 3 months ago
There should be a quality revolution in hand looms. Please engage a large consulting company to understand the needs of people, under various age group. Based on the need, color, design, category etc should be made. Then they should be promoted in a right manner. Marketing is a specialized job. Now hand loom is made for whom?
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mahender gupta
mahender gupta 11 years 3 months ago
Sir, provide online platform for handloom products. This will attract local as well as foreign customers. E commerce is going to change the scene of small artisans. Govt should give them free technology support initially.
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snehlata gupta
snehlata gupta 11 years 3 months ago
to promote handloom, it is necessary to ensure sufficient demand in the market. We can start with school uniform. the government should offer soaps to the schools which buy the cloth from rural khadi industries through cooperative societies.this will start a demand supply chain benefitting the handicraft particularly in rural areas.
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Sushil chawla
Sushil chawla 11 years 3 months ago
Make it mandatory to wear handloom suits/clothes for all govt employs and students of govt schools.Train prisoners to run handlooms.handloom carpets and blankets are also in demand there must be a vetern team to design all stuff.
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