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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :

Feb 13, 2015

Last Date :

Mar 11, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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Chandrika Chhajed 11 years 2 months ago

the Indians should themselves promote the Indian handlooms by not buying the international brands cloths for any special occasions and textile industries should accept the Indian craftsman as their designer to launch their products in the international and national markets.

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Ankit Kumar 11 years 2 months ago

Step 1: Make a website of different state example [पोशाक.in/ poshak.in] and then respective state name. Step 2: Allow local people to submit their products or get an employment in respective industry. STEP 3: Buying section-> so that people can get it online also. Step 4: companies like Big Bazar can sell them as people do visit on weekends Benefit 1.It will also create a source of employment. 2.Women can work from home. 3.One can get a taste of whole India and culture of various state.

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Swarup Kumar Satpathy 11 years 2 months ago

Hamara desh Bharat....."Ek krishi pradhan desh."....Par jo phasal ugate hain,jo iss desh ki bhuk mitate hain..wo bhuke so rahe hain,khudkhusi kar rahe hain jo dusron ko khus karte hain...Wo apne bachon ko padha nahi sakte, bhar pet khana nahi de sakte....BPL wale jadatar farmers hi hain na...Jo dhan ka kheti karte hain unhe 1rupiya/kg chawal diya jata h...unko chawal na deke wo keise kheti me aage badhe uss par govt. Ko dhyan dena chahiye.....Hamare desh ka Jawan sarhad par hamara s

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AnoopKumar M S 11 years 2 months ago

Market it around the Globe..Give a brand name..Make it a part of tourism by giving it as a gift package to all foreigners visiting India .."Gift India"..Now comes our Government offices..Make "Gift India" a bonus package for all government employees at the time of festivals...Private firms can also follow the same.Make a deal with tourism dept,Govt offices,Hotels,Air ways,tourism destinations,offices,kerala devasam board,Pilgrimages,etc etc etc..Open Colorful Out lets..Thank you.."Gift India"

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Harish chandra Mourya 11 years 2 months ago

When Tourist come in India when they return back we have to give one clothes & bag of our brand which is mandatory to all tourist to purchase . We have one handlooms shop in each International Airports. Likewise NRI will also help for us they can also do the same task for us. We have to advertise in a Broadcast manner with the help of Internet that every world will know our Brands.

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Sanket Berde 11 years 2 months ago

The problem lies in Marketing, If Handloom has to be promoted as a brand, we should start thinking like one. Asking people to buy handloom to 'Save our Culture' etc.. will not help, Majority of people will buy clothes of a particular brand because of attractive marketing. Selling with a marketing punchline reading 'Buy our products because we need livelihood' is not at all appealing. I think if we showcase the product as 'Rare and expensive', we will be able to get a better market response.

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Ajay Talwar 11 years 2 months ago

I think Govt Should Open the small shops near every heritage & historical place in every city, village & town etc.. i think it will be very helpful for promoting Indian handlooms products.

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Ajay Talwar 11 years 2 months ago

Sir, I think online platform will be the great idea for Indian handlooms products. I think we have to create a micro website for those people who attached with this business and also give them short training about online business. Govt Should provide them free domain name and space and free technology support.

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Radha 11 years 2 months ago

So we have to create our strategy in clothing manufacturing in a way that it can be extremely low cost so we can target some underdeveloped countries for our prospect market in economical range. And as I say before we have to create our establishment in a way that we can target countries like African countries , European countries and in fact we have to focus on those countries only for first 5 years rather then looking at west .

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Radha 11 years 2 months ago

China is ruling in manufacturing because they are focusing on low cost manufacturing only. Similarly in clothing manufacturing already there is big competition. If we just focus on countries like USA, Australia, UK and think for big margin then we are not thinking right. but instead of that if we focus on countries which once we have shared same history and trade relationship in ancient days then we can create recreate our identity in clothing manufacturing.

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