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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

How to promote Indian handlooms as a brand and to ensure quality products to the consumers?
Start Date :
Feb 13, 2015
Last Date :
Mar 11, 2015
00:00 AM IST (GMT +5.30 Hrs)
Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

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Showing 700 Submission(s)
Arundhati Shewade
Arundhati Shewade 11 years 3 months ago
silk is very costly and very much liked abroad. If one makes sure the silk cloth does not shed and transfer color to other clothes, it has great potential in countries like USA, Europe. Most of the handloom silk focus is on sarees, Shift that focus to make western clothes. If we want to promote indian handloom as brand, sell it abroad.
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Saurabh Kishore
Saurabh Kishore 11 years 3 months ago
1.There should be a specialized governing agency for every different type of handloom variety.2.This agency should provide proper training to these weavers of their concerned area of expertise.3.These agencies should be responsible for the quality of product.4.The pricing should be done properly and first the products should be made available for India only.5.After gaining a good share in Indian market it should be made available for exports at a higher rate.6.Weavers's livelihood first.
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SIDDHARTH BHANAWAT
SIDDHARTH BHANAWAT 11 years 3 months ago
All Indian handloom producers should be tied to a Marketing and logistic agency managed by private firm but governed by Government to see how much money reaches actual producer. All handloom producers need to be promoted on digital platform under one umbrella like e-commerce companies. Handloom produced in Assam can be bought in Kerela using the e-commerce platform and vice versa. Producer can share picture and price of the item using mobile app as soon as item is available.
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V K Singh
V K Singh 11 years 3 months ago
There should be training institutes for the Handloom artisans to train them with national and international standard design, tailoring, weaving, marketing and packing. Preferably located at the point of their group and work. It should be free and monitored by responsible people, with remuneration linked with their performance. Funds and Credit support should be given to them to fulfill their manufacturing and marketing obligations. Jai Hind. Bharat Mata Ki Jai.
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Swati Vaidya
Swati Vaidya 11 years 3 months ago
We must create a Brand for Indian Hand-looms & add regional identity or geographical location as a specialty under one Umbrella. e.g. Paithani from Maharashtra gets branded as INDIA_PAITHANI Also free weavers from Middle-men so that they get right price for their product & improve on quality. Also quality norms for hand-looms should be re-defined as sometimes handwoven cloth will not be perfect but it will definitely be unique.make Indian Handloom a brand for Youth, that will make it Prosper!!
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Shweta Agarwal
Shweta Agarwal 11 years 3 months ago
As a student of textile design and now working with handloom weavers closely, it is an observation that the main issue is at the grass root level. It is important to organise the system better with more transparency of the entire chain. I deal with handloom products and really struggle with basic needs of today like that of time constraints, quality control, basic hygiene, employment which is consistent. Primary and basic education is so substandard and basic ethics have suffered over time.
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Virendra Upadhyay
Virendra Upadhyay 11 years 3 months ago
Best you to promote any product is to create a brand. No matter the quality of a product it is the marketing and promotion of the product which makes it famous. For example products from patanjali, baba ramdev is using marketing strategy to reach every household instead of depending on his followers. Now almost everyone knows and are using the products from patanjali not because of baba ramdev but coz of marketing.
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Ajay Sharma
Ajay Sharma 11 years 3 months ago
Movement of goods across states within India should be hassle free and handlooms and other such items should be sold online and fast delivery through reliable courier.
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