GOVERNMENT OF INDIA
English language

Home | MyGov

Accessibility
Accessibility Tools
Color Adjustment
Text Size
Navigation Adjustment
Screen Reader iconScreen Reader
Menus
Sticky Menu

How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

How to promote Indian handlooms as a brand and to ensure quality products to the consumers?
Start Date :
Feb 13, 2015
Last Date :
Mar 11, 2015
00:00 AM IST (GMT +5.30 Hrs)
Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

Reset
Showing 700 Submission(s)
RAHUL ZADE
RAHUL ZADE 11 years 3 months ago
All handlooms should come under one brand name .All types of handlooms should be merged under only one name. A separate government online shopping website should be started like Flipkart. Separate department for government online shopping should be started. It will not only improve the for handlooms sales but I will guarantee the quality for consumers.Also Even foreigners can buy the Indian handloom products sitting at home. This also increase the sales & help the poor producers
Dislike (0)
Reply
Report Spam
yash jalan
yash jalan 11 years 3 months ago
a working model of brand like gucci can be followed up. they produce very limited and high quality products leading to high public demand. The global market for such products is large and when done globally would result in hufe profits.
Dislike (0)
Reply
Report Spam
Karthikeyan_2
Karthikeyan_2 11 years 3 months ago
Sir, put an Oder to wear the handloom product for govt officers teachers bank staff and others ...... It's helps also Maintain indian culture .....
Dislike (1)
Reply
Report Spam
Alok Kumar Mishra
Alok Kumar Mishra 11 years 3 months ago
Sir, you know or not but there is a man named David Placek and his company name is Lexicon Branding. He believes that behind a brand power, name of the brand takes a greater part to represent a brand. They have named a big brands like apple, coca cola, Blackberry, windows media player, etc. You can see these names are brand in itself. He has a team of many creative people which can do a lot of work easier for you. And after that your sales foreign eam can do the rest.
Dislike (0)
Reply
Report Spam
SANDEEP KORETY
SANDEEP KORETY 11 years 3 months ago
Promoting in Tv adv. Newspaper adv. Social media , whatsapp , facebook twitter Now aday its very effective. Actors as brand ambassador. If they start wearing and promoting . It will make trend, gradually demand will increase. (Because we always follows blindly) N for quality products , i think only 1 step is sufficient CUSTOMERS AWARENESS
Dislike (0)
Reply
Report Spam
DHANEESH KRISHNAN
DHANEESH KRISHNAN 11 years 3 months ago
We can present our Indian handlooms in foreign countries with the help of indian merchants who have shops in foreign countries.Indian handlooms have be present in a separate counter in thier shops and foreigners will definitely buy our products because of our quality of indian handlooms and perfection.Make brandig like puma,adidas etc in rural areas by encouraging producers by giving orders,raw materials at low cost etc.The name of the place can be given to the product name.
Dislike (0)
Reply
Report Spam
Vipin Kumar Agarwal
Vipin Kumar Agarwal 11 years 3 months ago
Advertisement is the most populer which is make any item from 0 to 100.Mean Media+advertisement+quality=100% Sucess.and it should be done only by professionals.
Dislike (0)
Reply
Report Spam
dipak bharali
dipak bharali 11 years 3 months ago
In 21st century if we journey with trycycle from assam to Delhi without thinking for a train or airbus,we must not serious about journey. Exactly we must introduce new technology in the handloom sector for quality and quantity product and sufficient income for weavers so the industry back to track otherwise after some years the weavers and handloom product are disappeared.several new technology are on market like extra weft insertion device, ashu making ,double box slay etc.
Dislike (0)
Reply
Report Spam
Sticky Menu