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Department of Commerce

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Give suggestions for creation of content for digital marketing course in using e-commerce site

Start Date :

Jan 01, 2015

Last Date :

Jan 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

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zainy james 11 years 4 months ago

before food or after food ,drug interactions, side effects and also complain even the difficulty suffered while consuming the drugs for eg. Some patients do get allergic while administered with some drugs and hence they can be guided and also the company will get a platform to come in direct contact with the public, and take those issues to further modify the formulations, a kind of drug management systems/informations.(or eg. Just as now agriculture dept has its call centres)

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zainy james 11 years 4 months ago

1. Even in pharmacies while taking medicines , the patient tends to forget how to take the medicines, especially in old age people and in paediatric cases(although mostly all pharmacies do stick tags ).At this point of time, I thought if the government in collaboration with the Pharmaceutical companies in India open up units like drug care centre, wherein any person (patient, doctor , nurse, pharmacist)can call up and inquire about the drug that he/she is taking like when to be taken , before f

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Trilok Sindhwani 11 years 4 months ago

Create a simple web-site - use post-office money-order for money transaction and speed post as your distribution channel. Try it. Take a little chance with minimal investment. Enjoy the game of entrepreneurship and business.

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d d tiwari 11 years 4 months ago

डिजीटल वाणिज्‍य पाठ्यक्रमकी विषयवस्‍तु बनाने का कार्य स्‍वागत योग्‍य है किंतु ग्रामीण क्षेत्रों में इस हेतु सर्वप्रथम डिजीटल शिक्षा हेतु कक्षा 6 से एक विषय के रूप में पाठ्यक्रम में इसे जोडा जावे स्‍कूलों में लाईट की व्‍यवस्‍था सुन‍िश्चित की जावे इंटरनेट के कनेक्‍शन स्‍कूलों को दिलाये जावे ग्रामीण क्ष्‍ोत्रों में कुटीर एवं लघुउद्योगेा को बढावा दिया जावे तभी लोगों को रोजगार मिल सकता है इसके पूर्व ई वाणिज्‍य पाठ्यक्रम की उपयोगिता एक स्‍वप्‍न मात्र ही है

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Neena Desai 11 years 4 months ago

Honourable Prime Minister, We tried to sent couple of email, my question is: having a Canadian Passport holder, can we expect Visa On Arrival in India as some other Countries?

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tapan behera 11 years 4 months ago

Still people are scheptic about purchasing on line for fear of compromise of debit/credit cards and what the quality of goods will be . Make strong / enhanced punishment cheating on products for online sale and fraud on credit/debit card compared to general purchase fraud from shops

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SHANMUGANATHAN B Balasubramaniam 11 years 4 months ago

COMMUNICATION & FEEDBACK FROM CUSTOMERS / e-banking, etc., SHOULD BE THE MAIN FOCUS OF DIGITAL MARKETING COURSE IN USING e_commerce SITE. BESIDES PRIVATE PLAYERS, POST OFFICES / INDIA POST OR ANY OTHER DEPARTMENT CAN ALSO BE AUTHORISED TO DO E-COMMERCE / E-TRADING-selling goods just like FLIPKART.COM or SNAPDEAL.COM. SIMILARLY, IN EACH & EVERY FIELD / SALE OF GOODS / SERVICE, PVT Cos. & PSUs HAVE TO COMPETE.

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Rahul Soni 11 years 4 months ago

Digitisation against Crime India, a cluster of states divided on the basis of cultures and languages. On one side of the coin things are excellent from theoretical point of view. But, full of practical flaws to handle some of the very serious issues. I very well appreciate the initiatives of Modi government for digital India. And, therefore with a lot of hope I am writing this request. Continue reading @ https://sites.google.com/site/ismrahulsoni/home/digitization-against-crime

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rakesh rawat 11 years 4 months ago

उच्च हिमालयी क्षेत्रों में पवन उर्जा की सम्भावनाए तलाशी जानी चाहिए। एवं लघु जलविद्युत परियोजनाओ पर अधिक बल देना चाहिए इससे पर्यावरण पर इसका विपरीत प्रभाव कम होगा और धीरे धीरे उर्जा की कमी पूरी की जा सकती है।

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Pramod Chaudhary 11 years 4 months ago

Sir Does Govt know the Salary of PSU bank officials (Officer) is less than even a Chowkidaar of Govt of India. Why not INCLUDE THE PSU BANK ALSO IN CENTRAL PAY COMMISSION.

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