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Department of Commerce

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Give suggestions for creation of content for digital marketing course in using e-commerce site

Start Date :

Jan 01, 2015

Last Date :

Jan 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

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rakesh rawat 11 years 5 months ago

मेरे विचार से सभी वो कर्म्चारी जो 30000 रूपए से अधिक मासिक वेतन लेते हैं उनकी एलपीजी सब्सिडी समाप्त होनी चाहिए ।इसमें सभी pensoin भोगी भी जो इतनी ही मासिक pensoion या अधि लते हैं ।

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Trilok Sindhwani 11 years 5 months ago

To have an effective national e-commerce network, we need to use post office Speed Post as a national distribution network. We need to modernise our Post Office Speed Post net work even for national tele-medicine or e-medical distribution. Perhaps even for national e-learning ventures. IIMs, IITs and IIITs can cooperate to transform our postal system into effective national distribution network.

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sandeep kumar 11 years 5 months ago

Many of the times we want to buy some goods that are only available on the carnivals or some exhibitions like handcrafted goods. we have to create e-commerce sites for each and every states for their own specialized craft goods and with this the crafts man can sell their goods and their direct benefits will reach to them and it will also popularize their skill. Also no need to migrate from their places in search of markets to sell their goods.

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Jay Chan 11 years 5 months ago

Local vendors are feeling resented against new trend of e-commerce. So be aware of it and take steps to integrate local vendors into e-commerce sites without government involvement. In this way, local economies and small self employed retailers can be saved.

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Santosh kumar 11 years 5 months ago

Mr Modiji, not sure if this is the right forum but I would like to suggest one important thing here. I would like a new department from the government who would analyse our ancient Hindu text and come up with innovative scientific research. This would help India become a strong nation. It has been observed from the past that other countries have stolen our technology to prove their prowess. It is right time to have an R&D for using our ancient texts to innovate new technology in med & science.

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Ritwik Saha Prityartham 11 years 5 months ago

Ecommerce is continuosly evolving along the development of new digital media and related, yet one thing has not changed. That is, the objective of search intent in the buyer arena. Consumers continue to use search to look after, research and purchase the products that they need. Though this basic aspect may not change, the way search works needs to. Hence the e commerce has to cater to the needs of digital marketing as both are interlinked, directly proportional to each other as per importance.

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srijan tripathi 11 years 5 months ago

Government is implementing morning attendance rule in central government offices, but one rule can not be generalised for all offices......mustering the attendance before 8:40 is not going to help R & D organisation at all , infact it is very demotivating for young minds, i think in R & D organisation time flexibility is must

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Ramesh Jalan 11 years 5 months ago

why the budget presented on 28 Feb. why not on 31st March.As all sectors financial year is from 1st April to 31st March. FM should understand the difficulties of people filing Excise return. In old also it was presented in Feb . When the AARKASHAN policy will be over.Even after 65 Year we are separating the people by cast and sub-cast. Foe poor people we should help them by giving good education at low coast.

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Ashok Kumar Gupta 11 years 5 months ago

Balaji Trip - I bought groundnut along shell and in process of eating I did realize that there was no dustbin to throw shells. we should achieve following: 1. Ensure dustbins within a kilometer area. 2. Ensure that paid toilets are provided within every 2 km area. It can be free for poor people...no ID needed your cloth and look explains about you. 3. Ensure that every street side vendor must keep a dustbin along. 4. It's our country hence individual must understand their responsibility.

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Dinesh Kumar Sharma 11 years 5 months ago

हमारे शेहर में सुबह सूरज निकलने के २ घंटे तक स्ट्रीट लाइट जलती रहती है, शाम को भी अँधेरा होने के 2 घंटे पहले स्ट्रीट लाइट जल जाती है उम्मीद है सरकार इस पर कुछ करेगी

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