More than 13 Lakh people lose their lives every year from traffic accidents, and that number has been slowly rising. In India alone, this number stands at a massive 1.5 Lakh people per year.

This not only affects the people involved in the accident directly, but also their loved ones, and the people that know and depend on the victim. Road safety is an important issue that demands attention. To raise awareness and minimize such accidents from occurring, Indian Road Safety Campaign is hosting a Slogan Writing Competition.

How do you sum up an important message in three or four words? That is where slogans come into play. Road safety slogans are imperative to remind individuals to adhere to traffic rules. The slogan can be written in English, Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam and Odia. These slogans will then be used to promote road safety in a creative manner.

The theme for this event will be the Good Samaritan Law.

Passed by the Supreme Court of India on 30th March 2016, The Good Samaritan Law aims to incentivize by-standers to rescue road crash victims within the golden hour by legally protecting their identities and civil liberties. According to the law, the police are prohibited from involving good Samaritans in investigation or compelling them into being eyewitnesses. They are not obligated to reveal their identity and are protected from civil and criminal charges. Moreover, hospitals are required to discharge first aid for free. With the rising rate of road crash mortality in India - 50% of which could have been prevented through timely rescue - this law becomes paramount in facilitating intervention by guaranteeing protection from harassment and legal hassles. Recently, the central government has also announced a reward of Rs 5000 for Samaritans who save lives through rescue within the golden hour.

TIMELINE:
Call for entries: 15 October, 2021
Deadline for entry submission: 15 November, 2021

PRIZES:
1. 5* winners will be rewarded a cash prize of Rs 5,000/- each.

ENTRY CRITERIA
1. Slogans must not be longer than 8 words.
2. Entries can be made in English, Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam and Odia.

Click here to read the Terms and Conditions - PDF (457 KB)