Khadi is the fabric of freedom struggle and the Father of the nation. Mahatma Gandhi developed the concept of Khadi as a means to provide employment to the unemployed rural population. Gandhiji promoted the use of Swadeshi products and urged boycotting foreign goods. Very soon, khadi became popular as the fabric of nationalism, and was said to be woven with ‘the threads of Swaraj’. As the idea of spinning khadi spread across India, Mahatma Gandhi hoped for unity among all classes through this common occupation by diluting the gap that existed between the people. Thus, the Khadi movement was established for social and economic reasons. The essence of this movement lies in Gandhiji’s understanding of the fabric as something that could uplift the masses. Khadi, therefore, became the national fabric of India and a central icon of India's freedom struggle.

Our Hon’ble PM has given the mantra of ‘Khadi for Nation, Khadi for Fashion’ and Khadi is now seen as a fashion statement. It is now used in denim, jackets, shirts, dress material, stoles, home furnishings, and apparel accessories like handbags.With an objective of promoting Khadi and Village Industries, Handloom and handicraft products, ODOP products and products of various traditional and cottage industries manufactured locally or by SHGs and to further promote the idea of “Vocal for Local” campaign and ‘AtmaNirbhar Bharat Abhiyan’ envisioned by the Hon’ble Prime Minister, Govt. of India has initiated a special campaign “Khadi Mahotsav”.
The campaign is aimed at sensitizing the youth towards Khadi, ‘Vocal for Local’ and making them aware of their benefits to our economy, ecology & women's empowerment and to encourage the public at large & youth in particular to buy Khadi & other local products and inculcate in them pride for local products. KHADI MAHOTSAV JINGLE CONTEST is one such online competition being organized by KVIC on MyGov portal.

Jingles on subject/ theme related to the Atmanirbhar Bharat / Vocal for Local /Khadi for Nation Khadi for Fashion are invited to participate in this competition. The participants, through their jingle, should aim to spread awareness about Khadi Mahotsav and to promote the idea of a ‘vocal for local’ campaign and ‘AtmaNirbhar Bharat Abhiyan’ envisaged by the Hon’ble Prime Minister. The participants are encouraged to explore their creative instincts and produce an audio clip and script of a jingle that promotes Khadi and other local products like handloom and handicraft products, products under the ODOP program, or local products of self-help groups. It should attract the younger population towards the use of local products for creating a self-reliant India. It should motivate them on a higher level to contribute towards Atmanirbhar Bharat by using Khadi and other local products.

Gratifications/ Rewards:
A. The Top three winners at National level, will be awarded KVIC e-coupon* worth:
1st Prize- e-coupon* worth 25,000/-
2nd Prize- e-coupon* worth 20,000/-
3rd Prize- e-coupon* worth 15,000/-

B.One jingle in each language category will be awarded a KVIC e-coupon* worth Rs. 15,000/- each.

The rewards will be given in the form of a KVIC e-coupon which will be redeemable on the KVIC e-commerce platform www.khadiindia.gov.in subject to the condition that the winner has to purchase Khadi and V.I. products worth a minimum of Rs.100/- from www.khadiindia.gov.in and further the winner has to declare a list of 5 to 10 items, which he/she would replace with local products, in the KVIC e-commerce-platform viz. www.khadiindia.gov.in.

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