Millet is India's second largest exporter. According to "Smart Foods," millets are one of the oldest crops known to humans and can grow in adverse weather conditions with little irrigation. They were largely domesticated in the United States, Asia, and Africa as a cereal crop for evolving civilizations. Millets are classified as major millets, which include Sorghum, Bajra, and Ragi, and minor millets, which include Foxtail, Kodo, Barnyard, Proso, Browntop, and little millets. Millets are currently grown on 74 million acres in 131 countries, including India.

During the SCO summit, Hon’ble Prime Minister Shri Narendra Modi emphasized the importance of millets. Millets have long been a part of our agriculture, culture, and civilization. The United Nations General Assembly has declared 2023 to be the International Year of Millets. We are delighted to report that India's proposal has been accepted by more than 70 countries.

Nutrihub, ICAR-IIMR, Hyderabad, is a one-of-a-kind organization that serves the needs of millets start-ups while encouraging budding entrepreneurs and promoting the growth of millets, the climate-resilient future crops. It has over 200 start-ups and 60 commercialized technologies, and it supports various grant programmes. Nutrihub intends to improve the millet value chain by "upskilling and upscaling" the country's ecosystem.

Nutrihub and MyGov are hosting an "Inviting Video from Millets Ambassadors" with the key theme "Transforming Ancient Millets as Indian Smart Food" and its impact on their lifestyle. Millets ambassadors can be Lifestyle-influencers, Nutritionists, Doctors, budding start-ups, students, Established Millets Companies etc.

The idea of this competition is to promote:
1. Jai Jawan, Jai Kisan, Jai Vigyan and Jai Anusandhan
2. Eat millets and stay healthy
3. Ensuring Food and Nutritional Security
4. Millets in Indian Urban & Expanded to Rural Markets
5. Millets: The Power House of Nutrition
6. Bio-Fortification
7. Consumption of millets products has brought a change in the consumer's lifestyle (Indication with the research papers)

Technical Parameters
1) Participants should upload their entry as a high-quality Video file on YouTube and share the link in the description box.
2) Duration of the video should not be more than 60 Seconds.
3) Each participant must submit a brief description (maximum 100 words) of the film
4) The information should be Innovative, distinctive, and meaningful
5) The Video should be usable on every platform of government organization
6) After submission, the copyright would be with Nutrihub, ICAR-IIMR, Hyderabad
7) The competition is open to Indian nationals of all ages.
8) Please clearly indicate your Name, contact number, and Email address
9) Participant's face should be clearly visible during the video
10) The videos to be tagged with the following hashtags: #Millets, #AatmanirbharBharat, #AzadiKaAmritMahotsav, #IYOM2023, #InternationalYearsofMillet2023, #ODOP, @mygovindia, @nutrihubtbi

Last Date of Submission: 17th November 2022

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