“MAA-Mother’s Absolute Affection'’ is a nationwide programme launched in an attempt to bring undiluted focus on promotion of breastfeeding and provision of counselling services for supporting breastfeeding through health systems. The programme has been named ‘MAA’ to signify the support a lactating mother requires from family members and at health facilities as well as her community to breastfeed successfully. The chief components of the MAA Programme are Community awareness generation, Strengthening inter personal communication through ASHA, Skilled support for breastfeeding at Delivery points in Public health facilities, and Monitoring and Award/recognition.

THE COMPETITION

We want your participation in this programme and you can do by designing a POSTER.

The details are as following:

TOPIC

Main Theme: Importance and Promotion of Breast feeding

Sub-Themes: You have to prepare either or all of the above about healthy Breast feeding practices. You can choose any one, more than one or all of the themes from the following themes:
Initiation of Breast feeding within 1 hour of birth
Exclusive breast feeding for 6 months
Timely initiation of appropriate complementary feeding at 6 months along with continued breast feeding for 2 years
Breast milk, the first vaccine for the new born
Support from community towards breast feeding

Language: Hindi and/or English

SIZE of POSTER
A4 size in digital format

TIMELINE
1 month from the launch of campaign on MyGov.

PRIZE
One FIRST Prize – Rs.25000/-
Two SECOND Prizes – Rs.15000/-

Click here to read Terms and Conditions