Petroleum Conservation Research Association (PCRA) is a registered society set up under the aegis of Ministry of Petroleum & Natural Gas, Government of India. As a non-profit organization, PCRA is a national government agency engaged in promoting energy efficiency in various sectors of the economy. It helps the government in proposing policies and strategies for petroleum conservation, aimed at reducing excessive dependence of the country on oil requirement. Over the years, PCRA has enlarged its role in improving productivity in use of various sources of energy.

PCRA undertakes studies to identify the potential and to make recommendations for achieving conservation of petroleum products in various sectors of the economy. It sponsors R&D activities for the development of fuel-efficient equipment/devices and organizes multi-media campaigns for creating mass awareness for the conservation of petroleum products. Fuel oil utilization studies, energy audits, introduction of equipment bank concept, use of energy vans, development of oil consumption norms, model depot projects, driver training programs, workshops/exhibitions, consumer meets, education films/TV spots, hoarding/electronic display, distribution of printed literature, R&D projects are other activities.

PCRA aims at making oil conservation a national movement. As part of its mandate, PCRA is entrusted with the task of creating awareness amongst the masses about the importance, methods and benefits of conserving petroleum products & emission reduction,

PCRA strives to:

o Mitigate adverse impact of fossil fuels and Bio Mass on environment which results in higher GHG emissions & resultant climate change.
o Enhance the use of “Cleaner fuel”.
o Enhance efficient use of Fossil fuels to reduce emissions
o Inculcate attitudinal shifts towards Fuel Conservation.
o Propagate use of Efficient equipment

PCRA seeks to get its mascot developed which will increase the recognition of its brand, better identify with its target base and help people relate with it. While designing the mascot, the following points need to be given due consideration.

PCRA’s organization values:
The core values need to be reflected in the mascot.

PCRA’s colors:
When people see the mascot they should immediately be thinking about PCRA’s core concerns about saving fuel and better environment.

What should the mascot be?
Generally speaking, there are three types of mascots:
Humans
Inanimate objects
Animals
The mascot can be represented in any form.

Concept design:
The mascot should be injected with an element of fun; it should be memorable, relatable and build awareness about objectives of the organization.

The mascot needs to be unique:
It is imperative that the mascot design is completely unique and builds rapport with the wider target audience which includes school going children, housewives, vehicle owners, commercial vehicle drivers, industries and farmers among others.

The mascot should represent the following themes:
Primary Theme: Fuel Conservation
Secondary Theme which runs concurrent to the primary theme:
Cleaner Fuel
Environmental Protection
Healthier Life

In case the entry is accepted for use by PCRA, a cash prize of Rs. 50,000/- shall be awarded to the winner.
Last date of submission is 31st July 2016.

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