Namami Tate Is a campaign brought to you by the Ministry of Earth Sciences in collaboration with the Government of India. This campaign is part of the Government of India’s 75 week celebration of Azadi ka Amrit Mohotsav. Through Namami Tate, we are targeting cleaning of some of the dirtiest beaches of India with the help of the Government as well as fellow citizens. Beaches play a fundamental role in maintaining the health of the oceans and also provide habitat to a number of marine species.

However, last year, a group of researchers from ICAR-Central Institute of Fisheries Education (CIFE) found that the north-east Arabian Sea, just off Mumbai, contained an estimated 379 MT of marine debris of which plastics contributed to 40.6% of the total by weight. A major portion of this debris washes up on the beaches creating health, environmental, economic as well as social hazards. The fast-paced growth of the tourism sector combined with the lack of awareness on the part of citizens about the damaging impact of pollution is one of the leading causes of the abysmal condition of our beaches. The Namami Tate campaign aims to clean these beaches and protect our precious marine biodiversity.

The Ministry of Earth Sciences invites suggestions from the citizens of India about the innovative ways in which we can conduct this beach cleaning activity. We value your suggestions which would be instrumental in implementing this campaign.

The best entries from the citizens will be identified by the Ministry and will be featured on the MyGov page.

The last date to receive suggestions is 15th August 2022.