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Department of Commerce

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Give suggestions for creation of content for digital marketing course in using e-commerce site

Start Date :

Jan 01, 2015

Last Date :

Jan 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

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SK PRASAD 11 years 5 months ago

Honorable P.M. There is no group on politics ,administration, corruptions, complaints.Is there no need of people participation on these topics.Is govt.sole expert on these matters,which reqfire more reforms? Certainly not.It has been deliberately done by the officers concerned, so that their inefficiencies do not come in light and they may not have to work hard.This is disgusting. P.M.should add these groups and include other such groups to get public opinion

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suneel qamra 11 years 5 months ago

Hon'ble modi ji, I wish to contribute significantly to make India clean, safe and healthy, have plans to do so, but do not know how to join such group, constantly writing but get no suitable reply, sure if malnourished eliminated then efficiency increases, health and wealth both increase, Direction shall be given to invite for sharing views followed by action. My mob is 9560057800 Dr Suneel Qamra

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Ankur Tewari 11 years 5 months ago

Dear PM, I belong to a big minority group of Income Tax payers.The goverment does not incentivize or recognise in any manner our small contribution to the nation. We pay taxes in every aspect of our lives,IT,ST on covering our lives and health etc.To add to our misery we get swindled by builders, bribes,hospitals. Why cant the goverment give some non monetary/monetary advantages. Category Cards for preferential treatment at goverment offices,hospitals are some of them.

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Trilok Sindhwani 11 years 5 months ago

Rural Development - I feel it can be a 3 step process. (1) Create village clusters (2) Initiate co-operative value adding industries for local produce (3) create co-operative transport system for transporting the products to cities or mandies. Product processing or development or Value must be added at local level to increase earnings for basic producer. Villagers must create wealth in their villages by value addition to their produce at local levels.

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Vivek Adarsh 11 years 5 months ago

Indian govt. should start a campaign to the starting of online crowdfunding, this can help many startups to take their business to next level. This can also helps in job creation.

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Ajay Kumar 11 years 5 months ago

I have some points regarding this program #1: Kindly give the opportunity to those interested peoples who have successfully qualified BCA/MCA/BTech of rural background peoples and till not doing any jobs. #2: Kindly add IT infrastructure topics in your proposed curricula. #3: Also introduce about Supply Chain Management, Material Resource Planning and ERP system. #4: I think over all are very good for rural peoples.

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Palak Shah 11 years 5 months ago

PMO India... People of Gujarat would feel cheated if you regularise iilegal contruction of Delhi colonies without charging impact fee which Gujarat Government has earned over last three year amounting to Rs. 300 crore... It would be pure cheating to the people of Gujarat.. Please do not do injustice.. People of Gujarat are not full..I am feeling cheated.. Many people might be feeling the same but not reacting but would react in 2017.Pls do justice to Gujaratis who have paid Rs. 300 crore.

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Palak Shah 11 years 5 months ago

PMO India...Petrol prices are reduced...but prices of other commodities have doubled...Say its prices of cosmetic, food and other items.. It has increased... This would affect the government's image towards intesity for change in the life of normal people of India who has voted you for development. People has trusted you.. Please ensure that trust is maintained and prices are controlled...Please.. before its too late...

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Vijayasarathy v 11 years 5 months ago

First of all the creation of content should not be done through tenders . Tenders spoil everything . There should be a separate organisation under the Education Ministry which takes in only trained and skilled professionals to do their work ( Eg: DRDO)

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Rathna J Rathna J 11 years 5 months ago

Climate change:• Catastrophic releases of methane from the oceans are leading to rapid increases in methane in the atmosphere and the consequent warming. Steps to be taken to reduce these methane increase as well as usage of these methane to the substitute of fuel energy

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