MyGov has been established as Government of India’s Citizen Engagement Platform which collaborates with multiple Government bodies/ Ministries to engage people in policy formulation and seeks the opinion of people on issues/ topics of public interest and welfare.

MyGov is an Internet enabled Digital platform to enable all citizens, irrespective of location in India or abroad, to contribute to the democratic process of ideation, feedback and participation in policy formulation and execution. The Design, Development, Hosting and Management of the platform is carried out by MyGov with NIC as the technology partner. MyGov is an Independent Business Division within Digital India Corporation (DIC) under Ministry of Electronics and Information Technology.

Since its launch in 26th July 2014, MyGov has more than 2.05 Crore registered users, around 11.18 lakh submissions have been made in 1108 tasks and around 51.85 lakh comments have been received in 906 discussion forums. Almost all Government Departments leverage MyGov platform for their citizen engagement activities, consultations for policy formulation and also to disseminate information to citizens for various Government schemes and programs.

MyGov also has been able to collaborate with almost all Ministries andDepartments and host multiple citizen engagement initiatives under the ambit of DO, Discuss and Dissemination. MyGov have been pioneer in supporting government in Policy formulation. The exercise of programs like NEP saw the reach of MyGov to the last mile citizen. MyGov was also in forefront in the dissemination of information’s to citizens in the COVID crisis. Not only it leverages IT Infrastructure and social media but also all available digital space to make citizens aware and prevent the COVID impact, thus making MyGov as one-point solution for government to disseminate information on behalf of Government which are authentic, genuine and trusted, validated by the large-scale followers of citizens for these information’s.

MyGov was also instrumental in engaging citizens in various activities like Sandesh to Soldiers, Swachh Bharat Internship, ISRO Space Quiz, Swachhtha Hi Sewa campaign, Plastic Se Raksha, Pariksha Pe Charcha etc. MyGov also evolved into a platform for promoting creativity of the Nation by providing an opportunity to the citizen to create logo, tagline, and mascot for various national programs. Few of the outcomes which became National icons are Digital India Logo, Swachh Bharat Logo, Logo for National Education Policy, Lokpal etc. MyGov also organized the ISRO Space Quiz which saw a record participation of around 6 lakh children and the winners got to witness the Chandrayaan landing along with Hon’ble Prime Minister. MyGov is presently engaged in implementation of key initiatives like Constitution Day, Armed Forces Flag Day, Pariksha Pe Charcha, Fit India Campaign, Eat Right Campaign and Ek Bharat Shreshth Bharat initiative.

MyGov also provided a platform for interaction between citizen and the government machinery. MyGov was the first to conduct a town hall for Hon’ble Prime Minister and it also coordinated interactions between CabinetMinisters and the sector domain experts.

MyGov also created innovative platforms for dissemination of information to the citizens. One of them is Transforming India. The key feature of Transforming India Portal was the dashboard based on the KPIs of Flagship government programs/schemes.

MyGov created various channels for citizens to connect with the PM. One of the biggest such initiatives was the creationof an IVRS platform for citizens to record their voice messages for Prime Minister’s Mann Ki Baat. Other avenues included Pariksha Pe Charchathat facilitated an interaction between Hon’ble Prime Minister and students themed around methods to combat the fear of examination. This has been organised since 2018 onwards, wherein MyGov in collaboration with MHRD hosts a contest which has seen participation of more than 2 Lakh students and the selected ones get to interact with Hon’ble Prime Minister.

MyGov hasalso reached out to citizens on ground through its volunteers and ambassadors promoting various MyGov initiatives. MyGov also gave opportunities to youth from across the world to intern with various domains, MyGov functions in.

MyGov also has been a platform to drive innovation and take up Hackathons and Innovation Challenges –giving a platform to Startups and Tech entrepreneurs for showcasing their products. The App Innovation Challenge last year brought to light some innovative Indian Apps that have become very popular today. MyGov has also been innovatively using Podcasts and Music Videos for their Positive Harmony campaign for COVID communications.

To disseminate authentic, easy to understand and consistent information relating to COVID19 MyGov has been supporting MoHFW for communications on social media. To make the communication effective specially for driving behavioural change, fighting fake news and busting myths, MyGov has taken the following steps:

• MyGov created a dedicated portal for COVID related information dissemination –https://www.mygov.in/covid-19. The portal gives statistics and data about COVID-19, COVID-19 testing status, do’s and don’ts for COVID-19, details on support and helpdesk and has also integrated the COVID-19 vaccination dashboard.
• A dedicated Facebook hub on Corona has been created where people can get the latest information at one place.
• MyGov built a Chatbot on WhatsApp to disseminate information on WhatsApp through a Helpdesk number 9013151515.
• MyGov is also disseminating its COVID19 related contents with its Social Media channels on Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest.
• To bust Myths & Fighting Fake News around Corona, Myth Busters and Fact Checks been promoted to help citizens.
• MyGov also used Indian social media platforms like Roposo, Share Chat, Koo and Chingari to communicate about COVID to the larger user base.
• MyGov also used Podcasts for communicating COVID related information.
• MyGov promoted and created campaign on Immunity Boosting in collaboration with Ministry of Ayush.
• Using Self for Society platform –self4society.mygov.in, MyGov launched volunteering initiatives where citizens could volunteer their services or donate essentials.j)MyGov is encouraging innovations to generate solutions to tackle this crisis in partnership with citizens, industries, startups.
• MyGov actively leveraged its social media platforms in order to create awareness about Covid-19 Vaccine and launched a unique frequently-asked-questions campaign to address notions related to the vaccine.

Not only during Covid MyGov have championed and led various High-Impact Campaigns like AatmaNirbhar Champions, #Vocal4Local initiatives toencourage citizens to come forward and join the dream of building an AatmaNirbhar Bharatin collaboration with various stakeholders.

MyGov in last 7 years has emerged as a vibrant platform for all government entities to not only explore the avenues of engaging with the citizens but also to bridge the gap between the way the government and citizens interact.. In the 7 year journey of MyGov, more than 2 crore people have joined MyGov platform as MyGov Saathi. Several programmes and policies of the Government have benefited from ideas and suggestions garnered from citizens by the MyGov platform. MyGov also reached out to the beneficiaries of various programs and policies across the Nation and created testimonials highlighting the reach of these programs and policies. MyGov has also played a role in dispelling myths and fake news and has identified itself amongst its users as a source of authentic Government information. MyGov has the resources and capabilities to support Departments and Ministries in getting content created and disseminated to a larger audience.

The creative engagement of MyGov through social media platforms also saw an exponential increase in interaction between the citizens and the government. MyGov today is one of the most followed government social media page on Facebook, Instagram, and Twitter. MyGov also has an active presence on YouTube and LinkedIn. MyGov to take citizenengagement furtherand to ensure that it engages with citizens on all such platforms where the citizens of various age groups and backgrounds find it comfortable have enabled its presence. MyGov is leading content provider in new age platforms like Roposo, Chingari, Share Chat , Koo etc.. This enables the reach of MyGov to a very large audience organically.