The “Khet Bachao Abhiyan 2026” is an initiative aimed at mobilizing citizens, farmers, and stakeholders towards the protection of agricultural land and promotion of sustainable agricultural practices. The campaign focuses on creating awareness about the balanced use of fertilizers, crop diversification, efficient utilization of rice fallow areas, Natural Farming, and water conservation to ensure the long-term sustainability of India's agricultural resources.

The initiative also emphasizes farmer training on the use of green manure and organic products, adoption of improved agricultural technologies through field demonstrations, farm mechanization, crop residue management, and Integrated Pest Management. Through these efforts, the campaign seeks to encourage responsible farming practices, safeguard the environment, strengthen food and nutritional security, and contribute towards the vision of Viksit Bharat.